Barton Estate
Pairs with
Life.
About
The Moving Feast, 2024
Dark Horse teamed up with Barton Estate, a boutique winery in Murrumbateman, to launch a creative campaign called Pairs with Life. Running across the end of 2024, the campaign celebrated Barton’s diverse wine collection by pairing each drop with real-life moments—from midweek dinners to spontaneous backyard hangs—reframing wine as something to enjoy anytime, not just at formal occasions. The Dark Horse team captured vibrant photography and video content, rolled out a playful and engaging social media campaign, and provided strategic social media guidance to help Barton Estate connect with new audiences and build a stronger online presence. It was all about making great wine feel more approachable, fun, and part of everyday life.
Dark Horse Creative: Building Fan Base for Brands
A Media and Branding Agency
Dark Horse Creative is a media and branding agency based in Canberra, Australia, offering creative strategies for building a fan base for brands. Our team is dedicated to crafting compelling stories and engaging content to help brands connect with their audience. We believe in the power of creativity to drive brand success and are passionate about delivering innovative solutions for our clients.