Dark Horse teamed up with Ribix Productions to help launch their original stage show Legacies with a marketing campaign designed to build hype and grow a true fanbase before opening night. At the heart of the strategy were multiple media shoots with the cast and crew, aimed at drawing future audiences into the world of the story well before they saw it live. One standout piece was the Why Come See the Show video series—featuring cast interviews filmed aboard the historic tall ship James Craig from the National Maritime Museum, chosen for its close resemblance to the ship in the production. Alongside this, we led the social media rollout and built a content strategy that created excitement, deepened emotional investment, and made the show feel unmissable.