Campaign Project
Peter/Wendy
About
Peter/Wendy
The Challenge
Ribix Productions wanted their adaptation of Peter/Wendy to stand out in a crowded theatre season and connect with audiences beyond the stage. They needed media that not only promoted the show but told the story behind it.
Our Approach
As long-term partners of Ribix Productions, we crafted a full suite of media, including show photography, cast interviews, and promotional videos. The goal was to capture the energy of the play while sharing the voices of the cast and creative team in a way that would spark curiosity and connection with potential audiences.
The Results
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Nearly 30% of tickets sold before opening night
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Record preview performance attendance
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Almost $13,000 in ticket sales before the show began
Our work helped Peter/Wendy launch to strong sales and community buzz, proving the power of storytelling-driven media in building excitement and audiences for live theatre.
Dark Horse Creative.
A Media and Branding Agency
Dark Horse Creative is a media and branding agency based in Canberra, Australia, offering creative strategies for building a fan base for brands. Our team is dedicated to crafting compelling stories and engaging content to help brands connect with their audience. We believe in the power of creativity to drive brand success and are passionate about delivering innovative solutions for our clients.