Canberra Creator With 5M+ Followers Launches New Social Media Agency, Dark Horse Creative

From viral TikToks to brand partnerships with Apple and Spotify, Hannah Pengilly is now helping others make digital waves.

Canberra local and social media powerhouse Hannah Pengilly is taking her career to the next level—this time behind the camera. With over 5 million combined followers across TikTok, Instagram and YouTube, Pengilly has built a reputation for viral content, clever brand strategy and authentic storytelling. Now, she’s channelling that expertise into her new venture: Dark Horse Creative, a social media agency built to help businesses grow their digital presence with impact.

You might’ve seen her work without even realising it. Whether it was the Spotify Original podcast she co-created and marketed (that racked up over 245 million views on Instagram alone), or high-energy campaigns for Prime Video, Student Edge, and Apple, Pengilly has been at the forefront of what works online.

“I’ve lived and breathed social media for years,” Pengilly says. “But the best part has always been watching someone light up when they see their story told well. That’s what I want to bring to every brand we work with.”

Dark Horse Creative officially launched in 2025, offering full-service social media strategy, content production and campaign management. Based in Canberra and working with clients across Australia, the agency is already known for its scroll-stopping short-form videos, creative paid ad campaigns, and deep-dive brand strategies tailored to each business.

The name 'Dark Horse' isn't just catchy—it reflects Pengilly’s approach. “Some of the best brands are the ones no one saw coming. I love helping the underdog shine.”

With clients ranging from equine schools to national tourism initiatives, Hannah and her team are quickly becoming the go-to for brands looking to ditch the cookie-cutter approach and show up online with confidence.

Businesses interested in working with Hannah and the team at Dark Horse Creative can find out more at www.darkhorsecreative.com.au.